Weekly Review of Marketing Strategies
Using Social Media as one of your marketing strategies
What makes certain companies better at social media than others?
Do they have any secrets into Facebook Fan acquisition or do they have a master social ninja guarding their e-reputation? Ultimately what’s the secret sauce to achieving success with social media? The answer: there are no giant secrets.
In this post I want to shed light over the misconception of a few things a) Hire a social media manager (even sometimes also known as ninja, guru, expert) and you’re business will flourish b) What makes certain companies benefit more from social media than others?
To illustrate this I’ve used two stereotypical businesses as described by Philip Kotler. One that operates as in the Old Economy, the other one having made the transition into organising and operating around the New Economy.
How old economy businesses marketing strategies can change
A new marketing approach to consider when marketing planning through search marketing and social media marketing
Old Economy businesses tend to approach social media tools & technologies straight forward tactically rather than strategic.
According to Forbes “During the past years we’ve seen businesses rushing into setting up a presence on Social media networking sites. Most often this setup looks much like a hub and spoke (not to confuse with Altimeter’s hub and spoke model for internal organisation of social media). The objective given to the hub and spoke social media setup is to; 1) Grow each social media network profile as large as possible 2) Then convert as large percentage as possible into transacting customers.”
10 Ways to Market Your Website
- Search Engine Optimization
- Blogging and Guest Blogging
- Pay Per Click (PPC)
- Facebook Ads
- Email Marketing
- Word of Mouth
- Social Media
Apply the above tactics to overcome the challenge of actually bringing in new, qualified traffic. After all, that’s how you will make more sales and increase your customer base. Taken from Forbes