Lead Generation Begins The Relationship
Lead generation and sales are the ultimate goal of an inbound marketing strategy. Your search marketing, social media marketing, and content marketing have been bringing targeted potential buyers to your blog, and other website pages.
Now it’s time for your call to action buttons to attract attention, promote clicks, and drive targeted buyers to optimized landing pages that convert visitor into leads.
Once a sales lead has been generated, lead nurturing and lead intelligence allows you to continue to provide value based information that can help a prospect realize the value of your offering and bring them deeper into the buying cycle.
This process can be integrated with your CRM (customer relationship management) software. Connecting this process to your CRM allows you to source leads to your sales team, provide your sales team with customer insight, track lead/sales performance, and measure the ROI of your complete marketing system.
Our Lead Generation Services Include:
- Call to action strategy, design, placement and A/B testing.
- Landing page strategy, copywriting, design, A/B testing and optimization.
- Lead nurturing strategy, copywriting, design, and optimization.